#03 Cricket Australia's AI insights campaign and Featured AI Tool -Pixellot

Cricket Australia Brings AI to Matchdays

📍 Rights Holder: Cricket Australia

📱 Platform: CA Live App

🏆 Competition: Women’s Ashes, Day–Night Test at the MCG (Jan 2025)

🔍 The Initiative - Cricket Australia teamed up with HCLTech and Microsoft to launch “AI Insights” inside the CA Live app. Built on Azure OpenAI, the feature goes beyond scores by generating real-time narratives: milestone alerts, performance context, and storyline updates (e.g., “Player X has crossed 100 wickets”). The goal? To pull fans even closer to the action with personalized, explanatory content during live play.

💡 Why It Worked

✅ Personalized Storytelling – Fans got more than numbers; they got context and narratives.

✅ Smooth Integration – Leveraged existing CA Live infrastructure without disrupting UX.

✅ Global Accessibility – Available to fans in 50+ countries from launch.

✅ Engagement Boost – Richer experience kept fans glued to the app longer.

✅ Positive Sentiment – Social chatter about the AI feature surged, adding organic reach.

📊 Outcome

📈 +30% in-app engagement during the launch month.

🌍 Used in 50+ countries, extending CA’s fan reach globally.

💬 +40% rise in positive mentions across social media.

🥇 Maintained #1 ranking among Australian sports apps.

📝 Takeaway

👉 Rights holders don’t just need AI for stats—they need it for storytelling. Contextual updates can turn a casual fan into a deeply engaged one.

Pixellot 

🧾What Pixellot does & their USP

Pixellot delivers fully AI-automated sports video production, from capture through streaming and analytics—without crews. It supports 19 sports, offering multi-camera, panoramic, “set-and-forget” systems that auto-track action, insert graphics, commentary, ads, generate highlights, and provide monetizable OTT delivery. This makes high-quality coverage affordable and scalable across all levels.

USP Highlights

• 100% AI-powered, unmanned video production workflow

• Affordable, scalable system for pro to grassroots levels

• Fully integrated streaming, analytics, and monetization in one platform

🌟Product/Tool Explained

• Set-and-forget AI camera systems that auto-track and film sports with no operators needed.

• Pixellot Show: Multi-camera panoramic live streaming with auto-graphics, commentary, and highlight creation.

• Pixellot Air: Portable, battery-powered unit offering full tactical pitch view, tagging, and coach-friendly breakdown.

• Vidswap Analytics: Game breakdown and analytics platform for coaches, teams, and federations.

• OTT Platform: White-label streaming hub with customizable UI/UX, ads, subscriptions, and monetization tools.

🚀Features & Functionality

• Automated capture: Multi-camera capture with AI auto-tracking, zoom, and panoramic coverage.

• Graphics & commentary: Embedded scoreboards, graphics, audio input for commentary, ad inserts.

• Highlight & clip creation: Auto-identification of pivotal moments—goals, baskets, touchdowns—for instant reels.

• Analytics tools: Vidswap provides tagging, breakdown, and real-time match analytics for coaching and performance insight.

• Stream & manage: White-label OTT, CMS with scheduling, live monitoring, and on-demand viewing across devices.

🧍Management Team

• Doron Gerstel, CEO – seasoned tech executive from Perion, Panaya, Zend, driving growth and innovation.

• Gal Oz, Co-Founder & CTO – ex-IDF vision R&D, co-founded SportVu.

• Rob DeSalvo, President, North America – media and ad veteran scaling US operations.

• Yossi Dayan, CGO – over 20 years in operations, global partnerships (WeWork, Merrill Lynch).

• Elad Manishviz, CBDO – sports and media strategy expert, ex-MX1 and WallStream.

• Ronen (COO) & Shelly, product/customer ops leaders with deep IT/product experience.

📊Case Studies/Highlights

• Birmingham FA – improved refereeing and coaching workflows via comprehensive game capture and analysis.

• Southampton (Youth Development) – all levels of youth games captured and analyzed, boosting coach efficiency.

• SuperSport (Africa) – connected fans across the continent; strong subscriber growth (200k+) and over 3M views.

• Maccabiah Games – 650+ live broadcasts on multiple platforms.

• MLB DoublePlay – streamed 500+ games using an automated multi-camera baseball solution.

• High Schools – hundreds of schools using automated production; “once installed … it just works!”

🧠 Why It Matters for Sports Marketers & Sponsors

• Broaden reach: Uncover massive untapped coverage (e.g., 85 % of youth games uncaptured in the US).

• Monetization avenues: Integrated OTT with ads, sponsorships, and subscriptions unlocks new revenue.

• Scale affordably: Eliminate costly broadcast crews; democratise coverage across levels and geographies.

• Engagement & brand exposure: High-quality, branded content for fans, families, sponsors.

• Future-ready: Align with youth sports growth and digital engagement trends.