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Premier League in IndiaPremier League in India
Part 1: Premier League in India Fan Engagement Strategy - Personas

Part 1: Premier League in India Fan Engagement Strategy - Personas

A blueprint for turning 100 million Indians into football fanatics — by building infrastructure, not running campaigns

Nilesh Deshmukh
Nilesh Deshmukh
Premier League in IndiaPremier League in India
While the Premier League Chases Instagram Likes, 250 Million Indian Fans Are Building Their Lives on Snapchat

While the Premier League Chases Instagram Likes, 250 Million Indian Fans Are Building Their Lives on Snapchat

250 million Indians open Snapchat daily. The Premier League isn't there. Here's why that's a bigger problem than you think

Nilesh Deshmukh
Nilesh Deshmukh
Premier League in IndiaPremier League in India
Why the Premier League Needs to Get Serious About WhatsApp in India

Why the Premier League Needs to Get Serious About WhatsApp in India

Over 500 million Indians open WhatsApp every single day and 98% of them read messages within five minutes. If the Premier League isn't using this platform to reach Indian football fans in 2025, they're basically leaving money and engagement on the table

Nilesh Deshmukh
Nilesh Deshmukh

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Premier League in IndiaPremier League in India
Part 1: Premier League in India Fan Engagement Strategy - Personas

Part 1: Premier League in India Fan Engagement Strategy - Personas

A blueprint for turning 100 million Indians into football fanatics — by building infrastructure, not running campaigns

Nilesh Deshmukh
Nilesh Deshmukh
Premier League in IndiaPremier League in India
While the Premier League Chases Instagram Likes, 250 Million Indian Fans Are Building Their Lives on Snapchat

While the Premier League Chases Instagram Likes, 250 Million Indian Fans Are Building Their Lives on Snapchat

250 million Indians open Snapchat daily. The Premier League isn't there. Here's why that's a bigger problem than you think

Nilesh Deshmukh
Nilesh Deshmukh
Premier League in IndiaPremier League in India
Why the Premier League Needs to Get Serious About WhatsApp in India

Why the Premier League Needs to Get Serious About WhatsApp in India

Over 500 million Indians open WhatsApp every single day and 98% of them read messages within five minutes. If the Premier League isn't using this platform to reach Indian football fans in 2025, they're basically leaving money and engagement on the table

Nilesh Deshmukh
Nilesh Deshmukh
Premier League in IndiaPremier League in India
Building the Future of Football Fandom: Why the Premier League Needs Discord in India

Building the Future of Football Fandom: Why the Premier League Needs Discord in India

The English Premier League has conquered television screens across India. Now it's time to conquer conversations

Nilesh Deshmukh
Nilesh Deshmukh
Premier League in IndiaPremier League in India
India's Football Revolution Is Happening on WhatsApp, Discord, and ShareChat And Here's Why the Premier League Should Care

India's Football Revolution Is Happening on WhatsApp, Discord, and ShareChat And Here's Why the Premier League Should Care

Millions of young Indian fans are building vibrant football communities on platforms most leagues haven't tapped into yet. The opportunity is massive

Nilesh Deshmukh
Nilesh Deshmukh
Premier League in IndiaPremier League in India
India's Next 50 Million Football Fans Are Already Here. The Premier League Just Needs to Find Them

India's Next 50 Million Football Fans Are Already Here. The Premier League Just Needs to Find Them

14 partnership ideas that could turn casual scrollers into lifelong fans

Nilesh Deshmukh
Nilesh Deshmukh
Premier League in IndiaPremier League in India
Strategic Shifts in India's Sports Ecosystem: Why the Premier League Must Adapt Now

Strategic Shifts in India's Sports Ecosystem: Why the Premier League Must Adapt Now

From cricket-only nation to multi-sport digital powerhouse: How India's 90% mobile-first audience is forcing football, esports and entertainment to converge

Nilesh Deshmukh
Nilesh Deshmukh
Premier League in IndiaPremier League in India
Beyond the Cities: Scaling Premier League Passion Through India's Villages and Small Towns

Beyond the Cities: Scaling Premier League Passion Through India's Villages and Small Towns

How low-bandwidth tactics, vernacular content, and village tournaments can unlock sustainable fandom in rural and semi-urban India

Nilesh Deshmukh
Nilesh Deshmukh
Premier League in IndiaPremier League in India
India's Heartland: The Premier League's Final Frontier

India's Heartland: The Premier League's Final Frontier

Small-town India is football's fastest-growing audience — yet the Premier League's engagement is still metro-first. Here are the gaps and the growth levers no one is talking about

Nilesh Deshmukh
Nilesh Deshmukh
Premier League in IndiaPremier League in India
How the Premier League Can Win India: A 7-Lever Fan Acquisition Playbook

How the Premier League Can Win India: A 7-Lever Fan Acquisition Playbook

From regional-language commentary to creator-led content, here’s how the Premier League can turn a generation of curious viewers into lifelong fans

Nilesh Deshmukh
Nilesh Deshmukh
Premier League in IndiaPremier League in India
+1+1
Premier League's India Strategy: A Complete Fan Journey Guide

Premier League's India Strategy: A Complete Fan Journey Guide

How the world's most-watched football league is winning hearts in one of its fastest-growing markets

Nilesh Deshmukh
Nilesh Deshmukh
AI in SportsAI in Sports
🧠How AI Fuels Fantasy Leagues, Second Screens & Watch Parties

🧠How AI Fuels Fantasy Leagues, Second Screens & Watch Parties

AI is turning every live moment into a tailored micro-experience—driving engagement, revenue & retention.

Nilesh Deshmukh
Nilesh Deshmukh
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