🎯 Quick Take

From Genghis Khan to Game-Winning Dunks: Mongolia Breaks the Internet with 3x3

🏀 Mongolia's FIBA 3x3 World Cup 2025: A Slam Dunk on Social Media

The 2025 FIBA 3x3 World Cup in Ulaanbaatar wasn’t just a basketball tournament—it was a global fan magnet and a digital juggernaut. Held in the heart of Mongolia at Sukhbaatar Square, the event drew over 50,000 passionate fans in person, while setting new all-time records across FIBA’s digital and social media platforms.

📈 Record-Breaking Digital Metrics

• 226 million video views across FIBA’s digital channels—a jump from 160 million in 2024.

• 242 million total social media engagements, smashing previous benchmarks.

• 200,000+ new social followers gained during the event.

• 26 broadcast partners covered the tournament in 200+ territories, marking a new high for global distribution.

This surge continues FIBA 3x3’s upward trajectory:

• In 2023: 1.1 billion views, 6.1 million followers

• In 2024: 1.35 billion views, 8.5 million followers, and 84 million engagements

But the Mongolia edition elevated the tournament from viral to monumental, thanks to an unforgettable mix of action, atmosphere, and local pride.

UEFA Women’s EURO 2025 Group Stage Smashes Records

1. Biggest Women’s EURO Ever – Over 600,000 tickets sold even before kickoff, making it the most attended Women’s EURO in history.

2. Group Stage Buzz – 461,582 fans packed stadiums with 22 of 24 matches sold out, and an average attendance of 19,233 per match.

3. New Attendance Highs –

   • 🇩🇪 34,165 fans: Germany vs Denmark, the biggest crowd for a women’s game in Switzerland.

   • 🇪🇸 29,520 fans: Spain vs Portugal, a new record for a non-host group match.

   • 🇨🇭 34,063 fans: Switzerland vs Norway, the Swiss women’s team’s highest home crowd.

4. Fan Power on Display – Over 17,000 German supporters made the trip to Basel, setting the record for most away fans at a Women’s EURO match.

🧠⚽ FC Seoul Enters the AI Era with ‘SeoulMate’ and Theta Network

In a bold move to elevate digital fan engagement, FC Seoul has partnered with Theta Network, a global decentralized AI cloud leader, to launch ‘SeoulMate’—an always-on, bilingual AI chatbot designed to revolutionize how fans interact with the club.

🔍 What’s the Project About?

SeoulMate is a 24/7 conversational AI assistant embedded on FC Seoul’s official website. Fluent in Korean and English, it allows fans to seamlessly access real-time match schedules, player profiles, historical stats, and book tickets anytime—even in the off-season. This marks a first for any K League club to embrace generative AI, setting a new standard for digital fan interaction in Asian football.

🤝 A Strategic Partnership

Through this collaboration, Theta Network makes its official debut in the Asian football market, leveraging its experience with global sports teams like the Houston Rockets (NBA), Vegas Golden Knights (NHL), and San Jose Earthquakes (MLS). CEO Mitch Liu called it "the beginning of an innovative AI service that extends the fan experience beyond the stadium."

🚀 What’s Next?

FC Seoul aims to deepen fan engagement and develop more AI-driven services in collaboration with Theta. SeoulMate represents a future-forward approach to building fan loyalty, content accessibility, and interactive experiences.

🎭 Meme of the Week

No context. Just vibes - Fans not impressed with the FIFA CWC Final Half Time show!

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