#04 GOAL X Remezcla - Engaging Hispanic fans and Featured AI Tool - Opta AI Studio

GOAL x Remezcla – Copa América 2024

📍 Rights Holder: Copa América (CONMEBOL)
📱 Platform: GOAL & Remezcla digital + social channels
🏆 Competition: Copa América 2024 (USA)

🔍 The Initiative

Ahead of Copa América 2024 in the United States, global soccer media brand GOAL partnered with Latinx lifestyle publisher Remezcla to deeply engage U.S. Hispanic Gen-Z audiences. The collaboration produced hundreds of original news stories, culture-driven features, and social content, alongside a special video series “Fútbol Cities” profiling soccer culture in each host city. Hispanic influencers were also brought in to co-create content, ensuring authentic representation and local cultural relevance.

💡 Why It Worked

✅ Targeted a high-passion audience: 89% of U.S. Hispanics on GOAL’s platform were highly interested in Copa América.
✅ Blended sport with lifestyle: Content connected soccer with broader Latino identity, music, and city culture.
✅ Leveraged trusted voices: Hispanic creators and influencers co-produced content, adding authenticity.
✅ Multi-platform storytelling: Coverage spanned news, video, and social for maximum reach.
✅ Cultural localization: “Fútbol Cities” localized the global tournament into host city experiences that fans cared about.

📊 The Outcome

The campaign delivered hundreds of original content pieces across Remezcla’s and GOAL’s platforms, significantly amplifying Copa América’s cultural presence in the U.S. among young Hispanic fans. By fusing soccer coverage with lifestyle storytelling and influencer-driven narratives, the initiative not only drove awareness and engagement for the tournament but also reinforced Copa América’s positioning as a cultural as well as sporting event—helping CONMEBOL and its media partners connect with the fastest-growing soccer fan demographic in the U.S.

OptaAI Studio

🧾What is OptaAI Studio & and what is its USP

OptaAI Studio turns raw sports data into instant stories — insights, narratives, and visuals in seconds. Built on Opta’s massive live and historical database, it combines three tools in one: Search (spot trends and records), Live (real-time insights), and Graphics (automated branded visuals). The result? Content teams save hours, publish faster, and hit fans at the right moments — all while creating sponsorship-ready formats that unlock new revenue streams for broadcasters, teams, and brands.

USP

• AI + Opta Data = Instant Storytelling → Turns Opta’s huge live & historical database into insights, stories, and visuals in seconds.

• Three Tools in One → Search (trends & stats), Live (real-time insights), and Graphics (automated visuals) — all in one platform.

• Sponsorship-Ready Content → Branded, visually engaging stories that unlock new revenue streams for teams, broadcasters, and sponsors.

• Speed & Scale Advantage → Cuts production from hours to minutes, helping content teams publish when fans are most engaged.

🌟Product/Tool Explained

OptaAI Studio brings together three powerful tools — Search for trends, Live for real-time insights, and Graphics for automated visuals — to turn raw data into compelling sports stories.

• Opta Search — for deep statistical research: find trends, records, patterns, streaks, etc., across competitions, seasons.

• Opta Live — live-game tools: dashboards, low-latency data + insights + metrics, predictions, live chat with research teams. Useful during games.

• Opta Graphics — automated generation of branded, data-driven visuals/graphics for any platform or screen; helps tell the story visually.

🚀Features & Functionality

• Deep Data Search → Quickly uncover trends, records, patterns, and streaks across teams, players, and competitions.

• Live Game Insights → Low-latency dashboards deliver real-time stats, predictions, and context during matches.

• Automated Graphics → Instantly generate branded, data-driven visuals for social, broadcast, and digital platforms.

• Contextual Storytelling → Add historical data and matchup context to enrich live coverage and fan conversations.

• Time-Saving Workflows → Cuts research and verification time from hours to minutes, streamlining content production.

• Sponsorship-Ready Formats → Create visually engaging stories designed for easy sponsor integration and new revenue streams.

📊Case Studies/Highlights

• Disney+ Hotstar — “Caught & Bold” (Cricket, 2024 T20 World Cup): Used Opta Live + AI insights to deliver player trends, matchups, and historical context, making coverage more engaging and opening new sponsorship opportunities.

• FC Barcelona — “Best Built Goal” (Stanley Tools sponsorship): Turned goal sequence data into weekly branded graphics, reaching 229M+ impressions and driving strong sponsor ROI.

• Sportsbook / Winner.ro (Romania): Embedded contextual stats into betting interfaces, boosting bets by 31%, doubling stakes, and increasing average odds size by 100%.

🧠 Why It Matters for Sports Marketers & Sponsors

• Enhancing engagement: Stories built on data + context resonate more with fans; more compelling content leads to longer dwell times, repeat viewership, and more shares. Good for retention & growth.

• Sponsorship inventory creation: Branded graphics, sponsor-focused content series (like FC Barcelona’s) generate new opportunities to insert sponsors in authentic storytelling rather than just logos.

• Speed & scalability: Marketers and content teams often lack time. If you can produce quality content quickly (especially around live events), you can stay ahead of rivals and get content out in windows when fan attention is highest.

• Differentiation: Using advanced analytics, live insights, and unique visuals gives brands, teams, and media outlets something that stands out. In crowded content markets, that’s a big advantage.

• Revenue impact: As seen in the betting case study, adding contextual insights leads to more bets, higher stakes, and better margins. For sponsors, these are signals of higher ROI (viewers paying attention, engaging).

• Global / Multiplatform reach: Content from OptaAI Studio can be used across platforms (social, broadcast, apps) & geographies; graphics etc. easy to localise/adapt. Maximises exposure.