#05 Riot Games Gives Their Fans A Treat and Featured AI Tool - LootMogul

LOL Worlds

📍 Rights Holder: Riot Games
📱 Platform: On-site (London, Europe) with AR and digital integrations
🏆 Competition: League of Legends World Championship 2024

🔍 The Initiative

Riot Games staged a multi-day Fan Fest in London alongside the League of Legends World Championship. The free festival featured AR-powered photo ops (like posing with a virtual championship ring), meet-and-greets with developers and streamers, cosplay contests, interactive games, and sponsor-led activations. Partners like Mercedes (AR trophy display) and OPPO (creative selfie stations) extended the championship theme into engaging, tech-driven fan experiences.

💡 Why It Worked

✅ Immersive Technology: AR-powered interactions made fans feel closer to the championship moments and assets.
✅ Community-Centric: Cosplay contests, streamer sessions, and developer meet-ups gave fans cultural and personal touchpoints beyond the matches.
✅ Sponsor Integration: Mercedes and OPPO activations added value without disrupting the fan journey, showing brand relevance to gaming culture.
✅ Free Access: Open entry expanded inclusivity, drawing diverse global fans traveling for Worlds and engaging locals new to LoL esports.
✅ Festival Atmosphere: Multi-day format created a celebratory environment, building hype beyond the arena.

📊 The Outcome

• Thousands of fans attended daily, with queues forming for AR and sponsor activations.

• High social media traction with AR photo-ops and cosplay content driving organic shares across TikTok, Instagram, and X.

• Sponsors gained direct fan engagement through branded activations, enhancing recall and affinity.

• Riot Games strengthened its live event IP, showcasing how esports can deliver the same festival-like, tech-led experiences as major traditional sports championships.

LootMogul

🧾Who is LootMogul AI & its USP

LootMogul is a sports technology / metaverse / Web3 platform that uses Vertical AI, blockchain, influencer engagement, and fan-generated content to let fans, athletes, brands, and rights holders co-create and monetize new sports experiences. Its USP lies in making creation of games, merchandise, community content, fan interaction tools, etc., accessible without heavy coding; bridging Web2 fans / social audiences into Web3 / Metaverse style experiences; and integrating AI + blockchain to power both engagement and monetization.

🌟Product/Tool Explained

Here are the core tools/product capabilities:

1. Text-to-Games: Fans or creators can describe a game idea via text prompts, and the platform will generate a sports-themed game (short format, trivia, etc.).

2. Text-to-Merch: Similarly, users can design custom merchandise via prompts (celebrating teams, moments, etc.), with integrated dropshipping so they can sell without managing inventory.

3. AI-powered fan engagement tools: Avatars, polls, quizzes, virtual meet-and-greets, “snackable content” (short-format, shareable), and dynamic digital collectibles.

4. Blockchain / Web3 & Metaverse aspects: Digital collectibles/NFTs, virtual real estate (“sports cities”), metashops, Web3 infrastructure for ownership/authenticity of digital assets.

5. Vertical AI / AI SaaS infrastructure: Proprietary AI engine (incorporating e.g. GPT, Gemini, LLaMA) tailored to sports data, enabling fans and creators to generate content and monetized experiences without needing technical or coding expertise.

🚀Features & Functionality

These are more detailed features or functional pieces:

• User-friendly creative prompts → allowing creation of games and merch from text (no code).

• Dropshipping / merchandise logistics integration → users design, LootMogul handles delivery / inventory. Interactive fan experiences: trivia, quizzes, virtual meet & greets, avatars.

• Blockchain/NFT-based digital collectibles for fans; virtual real-estate and metaverse “sports cities”.

• Influencer / athlete-led brand partnerships & ambassadorships: large network of brand ambassadors; athletes engaging directly with fans and brands via LootMogul.

• Analytics & engagement insights: enhanced targeting, campaign performance, conversion metrics for influencer / fan-generated content.

📊Case Studies/Highlights

There are no deeply detailed case studies (with full before/after metrics) publicly described in these materials, but there are some concrete impact/scale figures:

• LootMogul has 397 brand ambassadors, many of whom are professional / college athletes.

• Reach / user engagement estimates include 4 million monthly active users.

• They claim a reach of 172 million (which presumably refers to audience reach or potential via ambassadors/content, etc.).

• Over 2 million monthly visits to the LootMogul platform/marketplace.

• Over 1 million games played via the platform.

🧠 Why It Matters for Sports Marketers & Sponsors

Here’s why LootMogul’s offering could be important/appealing in sports marketing & sponsorship:

• Enables fan-driven content creation, which can increase engagement and authenticity (fans are more invested when they get to participate).

• Offers new monetization avenues: merch, digital collectibles, metaverse real-estate, revenue share with fans/creators. This opens up revenue streams beyond traditional tickets / media.

• Makes influencer & athlete partnerships more scalable with AI tools (less manual work to produce, etc.), and provides measurement/analytics to show ROI.

• Helps brands/teams move into Web3 / Metaverse / Blockchain spaces with infrastructure already built, reducing the barrier to entry.

• Snackable, interactive content tools (quizzes, avatars, etc.) are well-suited to social media, helping increase reach, fan retention, and cross-platform exposure.