🎨 Adobe x Premier League: Turning 1.8 Billion Fans into Creators

The Premier League just got a creative upgrade—and fans are at the center of it.

Adobe has inked a major multi-year deal to become the Official Creativity Partner of the Premier League, unlocking new fan engagement experiences for its global audience.

What’s changing?
Using Adobe Express and Firefly’s generative AI, fans can now customize their Fantasy Premier League (FPL) kits, badges, and more—adding a personal touch to their digital football identity.

Highlights:

• Fans across 189 countries can now co-create personalized digital assets.

• Adobe’s tools will power the next phase of the Premier League’s digital transformation, putting creativity directly into fans' hands.

Why it matters:
This is more than just a tech deal—it’s a bold move to turn passive fans into active creators. Expect a new wave of UGC and fan expression flooding the 2025/26 season.

🤖 Microsoft’s AI Push: The Premier League Gets a Brainy Companion

Article Imagine a personal football analyst trained on 30+ years of Premier League data. Now imagine it lives in your pocket.

Microsoft is now the Official Cloud and AI Partner of the Premier League through a five-year strategic partnership, announced July 1, 2025.

What’s new?
At the heart of the partnership is the Premier League Companion, powered by Microsoft Copilot. The tool taps into 30 seasons of stats, 300,000 articles, and 9,000 videos to serve hyper-personalized insights and alerts to fans—right when they need it.

Highlights:

• Built on Azure OpenAI, the tool learns your preferences and delivers real-time news and predictions.

• Fans can now go beyond basic notifications and engage with context-rich, data-driven insights.

Why it matters:
This isn’t just another fan app—it’s a data-backed football brain designed to deepen fan connection, drive platform stickiness, and redefine the second screen experience.

👓 Snap Lenses Dive into Sports: A New Wave of Immersive Fan Engagement

Snapchat and RWS Global are making stadium magic go global—starting poolside.

Snap and RWS Global have kicked off a next-gen fan experience strategy at the World Aquatics Championships in Singapore, which concluded on August 3, 2025. Their goal? To merge the physical thrill of live events with the digital language of today’s fans.

What’s new?
The duo debuted immersive lens technologies, allowing fans to interact with augmented reality (AR) experiences onsite—and share them instantly with global audiences. From filters to real-time content creation, fans became both the stars and storytellers of the show.

Highlights:

• Fans could access AR lenses and effects tied to key moments of the Championships, boosting engagement across platforms.

• The integration blurred the lines between in-person attendance and global digital participation, enhancing reach and FOMO.

Why it matters:
This is a blueprint for how AR can supercharge live sport. As fan experiences go phygital, Snap and RWS are positioning themselves at the forefront of immersive, shareable, global fandom.

Featured Fan Engagement Product

🧾What WSC Sports does & its USP

WSC Sports delivers a fully automated, end‑to‑end video content engine tailored for rights holders—leagues, teams, broadcasters, conferences, and media platforms—in over 550 organizations globally. The platform uses AI to analyze live broadcasts, detect every key game moment, generate personalized short‑form highlights, and distribute them instantly across platforms.

USP: Real‑time, hyper‑personalized video generation at global scale—with creative control and brand integration—unlocking massive fan engagement and monetization opportunities across all platforms

🚀 Features & Functionality

• AI‑Based Content Analysis: Detects, indexes, and rates key events in live and archive footage across dozens of sports using contextual AI.

• Automated Content Creation: Instantly produces video highlights for any platform—social, in‑app, CTV, vertical formats—saving hours of manual work .

• Content Studio & Editing: Includes a sports‑dedicated editor giving full creative control over AI‑generated clips.

• AI‑Powered Asset Management (DAM): Enables tagging, searching, repurposing and redistributing archives for richer storytelling and reuse.

• Brand & Sponsorship Tools: Graphics Suite automatically embeds sponsor logos and messages into videos, scaling branding and revenue streams.

🧍 Management Team

• Daniel Shichman – CEO & co‑founder, former basketball enthusiast turned tech entrepreneur.

• Aviv Arnon – Chief Business Development Officer.

• Hy Gal – Chief Operating Officer.

• Shmulik Yoffe – Chief Technology Officer.

Founded in 2011 in Israel, WSC has grown to 350+ employees with offices in Tel Aviv, New York, London, and Sydney.

📊 Case Study Highlights

La Liga

• Delivers 260,000+ match highlights per season—fully automated.

• Resulted in 1.4M new social media followers per week, app sessions up 70%, and dwell time up 40 %

Mid‑American Conference (MAC)

• Enables generation and distribution of real‑time team/player/ key‑moment content.

• Uses DAM and graphics tools to monetize via branded content across platforms from app to social to OTT.

Cleveland Cavaliers

• Fans can build their highlight reels. The app downloads surged by 85% following implementation.

Hockey Allsvenskan

• Gained over 50,000 new social followers leveraging short‑form, automated content.

FC Bayern Basketball

• Tripled fan engagement through AI‑driven content experiences

🧠 Why It Matters for Sports Marketers & Sponsors

• Scale production on demand: Automate up to thousands of highlights per match/season—La Liga now produces 260K+ automatically per season.

• Spike fan engagement and retention: La Liga saw 1.4M new social followers per week, a 70% boost in app sessions, and 40% longer dwell time.

• Unlock sponsorship and monetization: Automatic logo integration and branded overlays allow for scalable activation and increased revenue streams.

• Personalization at the individual level: Fans receive content based on favourites (team, player, type of moment), improving relevance and loyalty.