🎙️ Big Moves in Women's Cricket! ICC x Unilever Partnership 🏏✨

The ICC has made a game-changing move by teaming up with Unilever’s Rexona & Dove to power up women's cricket globally! 🌍💪

📅 Announced on: International Women’s Day 🌸
📍 Location: Criiio Cricket Festival, Dubai 🏟️
⏳ Partnership Duration: 2 Years

🔥 Why This Is Huge?

✅ ICC’s FIRST dedicated commercial deal for women’s cricket 🎯
✅ Boosts grassroots participation with criiio festivals 🏏👧
✅ Massive global events in sight:

• Women’s Cricket World Cup 2025 🇮🇳

• Inaugural Women’s Champions Trophy 2027 🏆

🌟 How Are Rexona & Dove Making an Impact?

🛡️ Rexona:

• Flag Bearers Programme – More young girls on the field! 🙌

• Digital campaigns & in-event experiences 🎥

• Education on women’s hygiene & confidence-building 🧼👩

💙 Dove:

• Supporting female athletes in sports & self-confidence 💁‍♀️

• Promoting body positivity & inclusion 🤝

🗣️ What They’re Saying:

📢 Rohit Jawa (Unilever CEO): "We’re empowering millions by boosting confidence through cricket!" 🌟
📢 Jay Shah (ICC Chairman): "This partnership is a turning point for women’s cricket & women’s sports worldwide!" 🚀

🔥 Final Word: This is more than just sponsorship—it’s a movement to put women’s cricket where it belongs: front & center! 🎯🏏