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Premier League in IndiaPremier League in India

Jan 12, 2026

Part 1: Premier League in India Fan Engagement Strategy - Personas

A blueprint for turning 100 million Indians into football fanatics — by building infrastructure, not running campaigns

Nilesh Deshmukh

Premier League in IndiaPremier League in India

Jan 05, 2026

While the Premier League Chases Instagram Likes, 250 Million Indian Fans Are Building Their Lives on Snapchat

250 million Indians open Snapchat daily. The Premier League isn't there. Here's why that's a bigger problem than you think

Nilesh Deshmukh

Premier League in IndiaPremier League in India

Dec 29, 2025

Why the Premier League Needs to Get Serious About WhatsApp in India

Over 500 million Indians open WhatsApp every single day and 98% of them read messages within five minutes. If the Premier League isn't using this platform to reach Indian football fans in 2025, they're basically leaving money and engagement on the table

Nilesh Deshmukh

Premier League in IndiaPremier League in India

Dec 22, 2025

Building the Future of Football Fandom: Why the Premier League Needs Discord in India

The English Premier League has conquered television screens across India. Now it's time to conquer conversations

Nilesh Deshmukh

Premier League in IndiaPremier League in India

Dec 15, 2025

India's Football Revolution Is Happening on WhatsApp, Discord, and ShareChat And Here's Why the Premier League Should Care

Millions of young Indian fans are building vibrant football communities on platforms most leagues haven't tapped into yet. The opportunity is massive

Nilesh Deshmukh

Premier League in IndiaPremier League in India

Dec 08, 2025

India's Next 50 Million Football Fans Are Already Here. The Premier League Just Needs to Find Them

14 partnership ideas that could turn casual scrollers into lifelong fans

Nilesh Deshmukh

Premier League in IndiaPremier League in India

Dec 01, 2025

Strategic Shifts in India's Sports Ecosystem: Why the Premier League Must Adapt Now

From cricket-only nation to multi-sport digital powerhouse: How India's 90% mobile-first audience is forcing football, esports and entertainment to converge

Nilesh Deshmukh

Premier League in IndiaPremier League in India

Nov 24, 2025

Beyond the Cities: Scaling Premier League Passion Through India's Villages and Small Towns

How low-bandwidth tactics, vernacular content, and village tournaments can unlock sustainable fandom in rural and semi-urban India

Nilesh Deshmukh

Premier League in IndiaPremier League in India

Nov 17, 2025

India's Heartland: The Premier League's Final Frontier

Small-town India is football's fastest-growing audience — yet the Premier League's engagement is still metro-first. Here are the gaps and the growth levers no one is talking about

Nilesh Deshmukh

Premier League in IndiaPremier League in India

Nov 10, 2025

How the Premier League Can Win India: A 7-Lever Fan Acquisition Playbook

From regional-language commentary to creator-led content, here’s how the Premier League can turn a generation of curious viewers into lifelong fans

Nilesh Deshmukh

Premier League in IndiaPremier League in India

+1+1

Nov 03, 2025

Premier League's India Strategy: A Complete Fan Journey Guide

How the world's most-watched football league is winning hearts in one of its fastest-growing markets

Nilesh Deshmukh