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Premier League in IndiaPremier League in India
India's Next 50 Million Football Fans Are Already Here. The Premier League Just Needs to Find Them

India's Next 50 Million Football Fans Are Already Here. The Premier League Just Needs to Find Them

14 partnership ideas that could turn casual scrollers into lifelong fans

Nilesh Deshmukh
Nilesh Deshmukh
Premier League in IndiaPremier League in India
Strategic Shifts in India's Sports Ecosystem: Why the Premier League Must Adapt Now

Strategic Shifts in India's Sports Ecosystem: Why the Premier League Must Adapt Now

From cricket-only nation to multi-sport digital powerhouse: How India's 90% mobile-first audience is forcing football, esports and entertainment to converge

Nilesh Deshmukh
Nilesh Deshmukh
Premier League in IndiaPremier League in India
Beyond the Cities: Scaling Premier League Passion Through India's Villages and Small Towns

Beyond the Cities: Scaling Premier League Passion Through India's Villages and Small Towns

How low-bandwidth tactics, vernacular content, and village tournaments can unlock sustainable fandom in rural and semi-urban India

Nilesh Deshmukh
Nilesh Deshmukh

Browse All Content

Premier League in IndiaPremier League in India
India's Next 50 Million Football Fans Are Already Here. The Premier League Just Needs to Find Them

India's Next 50 Million Football Fans Are Already Here. The Premier League Just Needs to Find Them

14 partnership ideas that could turn casual scrollers into lifelong fans

Nilesh Deshmukh
Nilesh Deshmukh
Premier League in IndiaPremier League in India
Strategic Shifts in India's Sports Ecosystem: Why the Premier League Must Adapt Now

Strategic Shifts in India's Sports Ecosystem: Why the Premier League Must Adapt Now

From cricket-only nation to multi-sport digital powerhouse: How India's 90% mobile-first audience is forcing football, esports and entertainment to converge

Nilesh Deshmukh
Nilesh Deshmukh
Premier League in IndiaPremier League in India
Beyond the Cities: Scaling Premier League Passion Through India's Villages and Small Towns

Beyond the Cities: Scaling Premier League Passion Through India's Villages and Small Towns

How low-bandwidth tactics, vernacular content, and village tournaments can unlock sustainable fandom in rural and semi-urban India

Nilesh Deshmukh
Nilesh Deshmukh
Premier League in IndiaPremier League in India
India's Heartland: The Premier League's Final Frontier

India's Heartland: The Premier League's Final Frontier

Small-town India is football's fastest-growing audience — yet the Premier League's engagement is still metro-first. Here are the gaps and the growth levers no one is talking about

Nilesh Deshmukh
Nilesh Deshmukh
Premier League in IndiaPremier League in India
How the Premier League Can Win India: A 7-Lever Fan Acquisition Playbook

How the Premier League Can Win India: A 7-Lever Fan Acquisition Playbook

From regional-language commentary to creator-led content, here’s how the Premier League can turn a generation of curious viewers into lifelong fans

Nilesh Deshmukh
Nilesh Deshmukh
Premier League in IndiaPremier League in India
+1+1
Premier League's India Strategy: A Complete Fan Journey Guide

Premier League's India Strategy: A Complete Fan Journey Guide

How the world's most-watched football league is winning hearts in one of its fastest-growing markets

Nilesh Deshmukh
Nilesh Deshmukh
AI in SportsAI in Sports
🧠How AI Fuels Fantasy Leagues, Second Screens & Watch Parties

🧠How AI Fuels Fantasy Leagues, Second Screens & Watch Parties

AI is turning every live moment into a tailored micro-experience—driving engagement, revenue & retention.

Nilesh Deshmukh
Nilesh Deshmukh
AI in SportsAI in Sports
🏷️Merchandising 2.0: How AI Drives Personalised Product Recommendations

🏷️Merchandising 2.0: How AI Drives Personalised Product Recommendations

AI is redefining how fans shop. From March Madness to Mumbai, personalisation is now the engine of sports merchandising.

Nilesh Deshmukh
Nilesh Deshmukh
Featured ProductFeatured Product
+2+2
#06 LA Rams In-Stadium Experience and Featured AI Tool - Satisfi Labs

#06 LA Rams In-Stadium Experience and Featured AI Tool - Satisfi Labs

In this week's edition, we highlight the amazing in-stadium experience of the LA Rams and feature Satisfi Labs as the AI tool of the week.

Nilesh Deshmukh
Nilesh Deshmukh
AI in SportsAI in Sports
🧠The Future of AI Influencers & Digital Athletes in Fan Acquisition

🧠The Future of AI Influencers & Digital Athletes in Fan Acquisition

How AI-powered personas are rewriting the fan-growth playbook for sports rights holders.

Nilesh Deshmukh
Nilesh Deshmukh
AI in SportsAI in Sports
Beyond the Game: How AI Storytelling Creates Lifelong Fandom

Beyond the Game: How AI Storytelling Creates Lifelong Fandom

How AI-Generated Narratives Keep the Magic Alive After the Match

Nilesh Deshmukh
Nilesh Deshmukh
AI in SportsAI in Sports
AI Without Borders: How Rights Holders Scale Local Culture

AI Without Borders: How Rights Holders Scale Local Culture

AI helps rights holders scale localized content fast — keep culture, grow revenue globally.

Nilesh Deshmukh
Nilesh Deshmukh
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