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AI in SportsAI in Sports
🏷️Merchandising 2.0: How AI Drives Personalised Product Recommendations

🏷️Merchandising 2.0: How AI Drives Personalised Product Recommendations

AI is redefining how fans shop. From March Madness to Mumbai, personalisation is now the engine of sports merchandising.

Nilesh Deshmukh
Nilesh Deshmukh
Featured ProductFeatured Product
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#06 LA Rams In-Stadium Experience and Featured AI Tool - Satisfi Labs

#06 LA Rams In-Stadium Experience and Featured AI Tool - Satisfi Labs

In this week's edition, we highlight the amazing in-stadium experience of the LA Rams and feature Satisfi Labs as the AI tool of the week.

Nilesh Deshmukh
Nilesh Deshmukh
AI in SportsAI in Sports
🧠The Future of AI Influencers & Digital Athletes in Fan Acquisition

🧠The Future of AI Influencers & Digital Athletes in Fan Acquisition

How AI-powered personas are rewriting the fan-growth playbook for sports rights holders.

Nilesh Deshmukh
Nilesh Deshmukh
AI in SportsAI in Sports
Beyond the Game: How AI Storytelling Creates Lifelong Fandom

Beyond the Game: How AI Storytelling Creates Lifelong Fandom

How AI-Generated Narratives Keep the Magic Alive After the Match

Nilesh Deshmukh
Nilesh Deshmukh
AI in SportsAI in Sports
AI Without Borders: How Rights Holders Scale Local Culture

AI Without Borders: How Rights Holders Scale Local Culture

AI helps rights holders scale localized content fast — keep culture, grow revenue globally.

Nilesh Deshmukh
Nilesh Deshmukh
Featured ProductFeatured Product
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#05 Riot Games Gives Their Fans A Treat and Featured AI Tool - LootMogul

#05 Riot Games Gives Their Fans A Treat and Featured AI Tool - LootMogul

In this week's edition we revisit Riot Games LOL fan initiative and feature LootMogul as the AI tool of the week.

Nilesh Deshmukh
Nilesh Deshmukh
AI in SportsAI in Sports
🚌Can Artificial Intelligence Replace Community Managers in Sports?

🚌Can Artificial Intelligence Replace Community Managers in Sports?

How rights holders can harness AI to scale fan communication without losing authenticity or trust.

Nilesh Deshmukh
Nilesh Deshmukh
Featured ProductFeatured Product
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#04 GOAL X Remezcla - Engaging Hispanic fans and Featured AI Tool - Opta AI Studio

#04 GOAL X Remezcla - Engaging Hispanic fans and Featured AI Tool - Opta AI Studio

In this week's edition we revisit GOAL's fan engagement initiative and feature Opta AI Studio as the AI tool of the week.

Nilesh Deshmukh
Nilesh Deshmukh
AI in SportsAI in Sports
✨ Smart Recommendations: What Netflix Can Teach Sports About AI Engagement

✨ Smart Recommendations: What Netflix Can Teach Sports About AI Engagement

Learn how Netflix-style AI personalization (auto-highlights, AI search, alternate streams) can grow fan time and sponsorship revenue.

Nilesh Deshmukh
Nilesh Deshmukh
Featured ProductFeatured Product
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#03 Cricket Australia's AI insights campaign and Featured AI Tool -Pixellot

#03 Cricket Australia's AI insights campaign and Featured AI Tool -Pixellot

In this week's edition we revisit Cricket Australia's AI initiative and feature Pixellot as the AI tool of the week.

Nilesh Deshmukh
Nilesh Deshmukh
AI in SportsAI in Sports
🪔Scaling Global Fan Engagement: The Role of AI in Localized Content

🪔Scaling Global Fan Engagement: The Role of AI in Localized Content

How AI lets rights holders turn global rights into personalized local content — tools & tactics.

Nilesh Deshmukh
Nilesh Deshmukh
Featured ProductFeatured Product
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#02 Sports Fan Engagement Campaign and Featured AI Tool - Gupshup.ai

#02 Sports Fan Engagement Campaign and Featured AI Tool - Gupshup.ai

In this week's edition we revisit CAF and Tik Tok's partnership and feature Gupshup.ai as the AI tool of the week.

Nilesh Deshmukh
Nilesh Deshmukh
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